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Responsible fashion in education: which actions ?

16 October 2020
As a 3rd year student, Maud had the opportunity to participate on Friday 25th September in the conference organised by Galeries Lafayette on the subject of responsible fashion. She tells us more about her vision of responsible fashion, and what she is doing to contribute to it.
  • Why are you taking part in this conference today?


Last March at the Mediacampus, I organised the Fashion Revolution Week: a succession of events to raise awareness of ethical and responsible fashion among students and all the inhabitants of the Mediacampus. Following this project, I was contacted by Audencia's CSR Chair to speak at this round table on "Responsible fashion in education. What kind of actions? "organised by Galeries Lafayette.

  • Can you tell us more about this Fashion Revolution Week? 


It was a student initiative that lasted 2 days and aimed to raise awareness about responsible fashion among all the actors living at the Mediacampus, and to question the way our clothes are produced. A week before, a dressing room was organised by students of the school with more than 15 stands. It was truly a period of responsible fashion at the Mediacampus. 

Wishing to involve as many students as possible in this event, we called upon the Chardon Savard workshop, the fashion & design school in Nantes. A promotion had been instructed to create a collection mainly made with recycled materials. 

We therefore set up 3 events: 

  • Up-cycling in practice: an awareness-raising workshop led by 3 students from the Chardon Savard workshop. We had asked the participating students to bring a garment they no longer wore so as to give it a second life, using embroidery.

 

  • Up-cycling by the way: a conference bringing together 2 key players from the Mediacampus: Florence Touzé, professor at Audencia SciencesCom and holder of the CSR Chair; and Ingrid Berthé, co-director of the communication agency BSide. The theme of this conference was "Communication around responsible fashion, its relationship with brands and its support". 

 

  • Up cycling on the move: an awareness-raising fashion show on responsible fashion. The models were Audencia Sciences Com students and the collections were those of the Chardon Savard workshops, made from recycled materials. The aim was to highlight ethical fashion and upcycling by giving visibility to the fashion designers of tomorrow. We also called upon a student designer-entrepreneur who created her own responsible brand: Foulette. It is the first French lingerie brand for women to use scarves to create panties.


Fashion Revolution Week was a real success and we hope this project will continue. So much the better if we succeeded, even a little, in changing the students' consumption patterns or at least in making them think positively about sustainable fashion. 

  • How do you integrate responsible fashion into your daily life?


I try to integrate responsible fashion into my daily life as much as possible: 

Buying less and better: avoiding buying clothes I don't need or wear once a year.
Find out where the clothes I buy come from and consume Made in France
Sorting for giving, reselling (thanks Vinted), and upcycling
Buying second-hand: take a tour of recycling and second-hand shops...
Choosing durable and essential materials for the skin

 


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