Research Chairs are essential and important for developing research on specific topics. Through partnerships with private and public actors, Audencia Business School plays a major role in the development of research-action in CSR. Research of this kind directly related to on-the-ground realities contributes to the development of managerial tools and concepts, the emergence of new CSR theories and models and the development of new case studies, allowing us to provide instruction close to managerial realities.
The Chair develops concrete research and projects on how companies define their CSR approach, integrate it with their strategy, management and throughout their activities, as well as develop communication on their initiatives as part of their brand policy. It also focuses in how CSR is measured by indicators set by the companies themselves, by public or private buyers as well as investors and banks.
The first Chair to be created at Audencia in 2007, its assignment is to understand, analyze and prevent financial vulnerability. The Chair's work involves three levels of analysis: social - to identify the main trends and understand the context of financial vulnerability; Organizational - to analyze the managerial and organizational issues related to financial vulnerability; Individual - to better understand people who are financially vulnerable.
The Chair's assignment is to develop innovative research, appropriate support and useful training for families. As part of its activities, the Chair works closely with and for family businesses. The studies focus in particular on the transfer of family businesses and therefore on sustainable maintenance of decision-making centers in the region, to promote interaction with the other stakeholders in economic development.